About us

innovations from the sauerland: made by insta

Warm, down-to-earth, innovative - Insta GmbH has been headquartered in Lüdenscheid in the Sauerland region since it was founded in 1970. This region shapes us and our actions, because we love our beautiful region where we live and work.

The Sauerland is known for its green hills, forests, lakes and valleys. The region offers you many opportunities for outdoor activities such as hiking, cycling, skiing and swimming. You can recharge your batteries on countless hiking trails or test your endurance on a mountain bike. During the winter months, the Wintersport Arena Sauerland, the largest winter sports area north of the Alps, offers a high recreational value.

We are characterised by a cordial, trusting relationship, both internally and externally. We have already received many awards for our very good working conditions.

we are lucky to work where others go on holiday

It is hardly surprising that many world market leaders in the fields of lighting, automotive, building services engineering and other technologies have their headquarters and origins in the region. Whether it is due to the beautiful landscape, the leisure opportunities, the central location, or the extensive history of industrial developments? We only know one thing: innovation and down-to-earthiness are firmly part of Sauerland and drive us.

Down-to-earth, reliable, agile, and innovative

At Insta, we skilfully combine tradition with modernity. We combine what works and is tried and tested with new innovations. That's why we always keep an eye on current trends and developments in the fields of electronics and software solutions and integrate them into our products and solutions. Our commitment is also confirmed externally, as we are one of the TOP100 most innovative companies in Germany.

Our Management Board: Strong Dual Leadership

Since May 2023, Alfred Vrieling (pictured left) has been part of Insta's management team and is responsible for Business Development, Controlling and Finance, Human Resources, IT, Marketing and Product Management. Alfred Vrieling began his career in the traditional market environment of installation technology. At Spelsberg, he successfully built up and expanded the international business before moving to the traditional company Mennekes in the field of electric mobility - at a time when the electric car was still in the discovery phase and no one believed that the technology would become established. He also gained experience as VP Sales and Marketing at a listed company.

As Managing Director of Insta GmbH, Alexander Burgbacher (pictured right) has been at the top of the company since 2009. He is responsible for Innovation and Development, Intellectual Property, Production, Purchasing, Supply Chain and Quality. Alexander Burgbacher trained as an electrician and then studied automation technology at the Mannheim University of Cooperative Education. For more than 20 years he worked in various positions (development, product management, management) in industrial automation. In 2002, he took over his first management position in the field of embedded technology / embedded controls.

"do you also have a garage for the instabus?"

We are and will remain something very special. Because even our foundation was a milestone in the history of the electronics industry: With a lot of pioneering spirit, the switch and system manufacturers Berker, Gira, and JUNG joined forces over fifty years ago to form a medium-sized cooperation to leverage synergies and pool knowledge. The baby born in 1970 was Insta Elektro GmbH. Since then, the history of Insta has been unparalleled, and those familiar with the installation industry know that you don't need a garage for the Instabus.

The corporate alliance of Gira, JUNG, and Insta continues to thrive, setting new standards year after year in the field of home and building automation, as well as future-proof smart home standards. Additionally, at Insta, we utilise our extensive expertise in the development and production of electronics to empower customers from various industries to conquer the market with successful products.

We bring technology to life. When do we get to know each other?

Matter, exactly our matter

In the past 50 years, we have developed and manufactured almost every imaginable product in the field of building automation. Now, with the emergence of the smart home standard Matter, pioneered by Google, Amazon, and Apple, we are embarking on a new era. In this era, we aim to contribute to unifying, if not revolutionising, the smart home experience in the consumer world. We have the power to do so. Under our roof, we bring together expertise, short communication channels, a 360-degree perspective, and an unwavering determination to achieve perfection.

Simply versatile. Simply installed.

NEXENTRO are Zigbee modules for the flush-mounted box that can be easily integrated into the existing technology without the need for new installation in order to make luminaires, blinds, awnings and electrical consumers smart. Almost every light source from Philips Hue, IKEA Home Smart or other manufacturers can be connected to NEXENTRO, even without a gateway. They can be configured via app and operated as usual via app, voice control or manually via switch. In this way, our actuators become an invisible part of smart living.

Born out of trust
and friendship

The three companies of Berker, GIRA and Jung jointly founded the company Insta Elektro GmbH. The joint idea behind this cooperation of the medium-sized companies was to allow for cost sharing and to mutually benefit from the development and the production in the field of electronics, serial production of niche components and the creative exchange of ideas over different levels. With the departure of Berker as a shareholder, Insta has been a subsidiary of GIRA and Jung since 2010.