Under the brand name AUTARIC empowered by Insta, Insta GmbH from Lüdenscheid will develop and distribute products in the energy management sector in the future.

"Our goal with AUTARIC is to support homeowners and businesses on their path to efficient and thus more sustainable resource management in decentralized energy generation," explains Alfred Vrieling, Managing Director of Insta GmbH. "Our vision is that with our core technologies, we contribute to making the world more sustainable and efficiently controlling the available energy. For AUTARIC users, this means a long-term reduction in energy costs," says Vrieling.

The brand launch reflects the evolution of Insta GmbH. After more than 50 years in the market for electronic solutions of various components, intelligent and conventional circuits, actuators, sensors, and human-machine interfaces (HMI), the company will expand its business field to include a product line for intelligent energy management solutions.

The products will address both private homeowners directly and commercially active system integrators. The first device of the new product line will be launched in the second quarter of this year.

"The AUTARIC empowered by Insta brand stands out because the products will be efficient, simple, and expandable. Under the claim 'Simple energy management for your home,' we plan to introduce more products under this brand in the coming years," explains Melanie Lauterbach, Head of Marketing & Communication.